Client Case Studies

A family-owned HVAC company with 12 years in business was being outranked in local search by newer competitors with larger marketing budgets. Their Google Business Profile was incomplete, their website hadn't been updated since 2016, and they were generating fewer than 15 leads per month from online sources.

We began with a comprehensive Local SEO audit and Google Business Profile overhaul, followed by a website optimization project to improve mobile performance and add service-specific landing pages. A targeted Google Ads campaign was launched for emergency HVAC repair searches while organic rankings were being built.

A three-dentist practice was heavily dependent on patient referrals and a Yellow Pages listing that was generating diminishing returns year over year. Their website was not mobile-friendly, they had no social media presence, and they were losing new patients to a corporate dental chain that had recently opened nearby.

We developed a comprehensive new patient acquisition strategy combining Local SEO, content marketing focused on common dental concerns, and a Google Ads campaign targeting high-intent searches. A review generation program was implemented to build their Google rating from 3.8 to 4.7 stars.

A two-attorney family law firm was competing in one of Oregon's most competitive legal markets. Their website ranked on page 3-4 for primary practice area keywords, their content was thin and generic, and their cost-per-click on Google Ads had become prohibitively expensive due to poor Quality Scores.

A content-first SEO strategy was developed, creating comprehensive guides and resources around specific family law topics (divorce, child custody, property division) in Oregon. Ad campaigns were restructured with tighter ad groups, improved Quality Scores, and landing pages specific to each practice area.

A roofing contractor in Central Oregon was completely invisible in local search results, relying entirely on word-of-mouth referrals and sporadic door-to-door canvassing. They had no website, no Google Business Profile, and no digital presence of any kind.

Starting from zero, we built a professional website, set up and fully optimized their Google Business Profile, launched a Local SEO campaign, and created a Google Ads campaign targeting storm damage and roof replacement searches in the Bend metro area.

A farm-to-table restaurant with excellent food and service was struggling with visibility in a competitive restaurant market. They were not ranking for local food searches, had inconsistent social media, and were losing reservations to restaurants with stronger online presences.

We focused on Local SEO and social media marketing, creating a consistent brand voice across Instagram and Facebook, implementing a Google Business Profile optimization and review strategy, and developing content that showcased their farm partnerships and seasonal menu.

A real estate brokerage with 8 agents was generating minimal leads from their website, which was essentially a static brochure site. Agents were paying for expensive third-party lead services with poor conversion rates and were competing with national portals for the same searches.

We developed a hyperlocal content strategy targeting specific neighborhoods, subdivisions, and communities in the Medford area. SEO was combined with a PPC campaign targeting home buyer and seller searches, and a lead nurturing email sequence was implemented to convert more inquiries into clients.

A physical therapy clinic was struggling to fill appointment slots despite excellent clinical outcomes and strong patient satisfaction scores. They were not appearing in local searches for common injury and condition-related terms, and their referral network from physicians was declining.

A condition-specific content strategy was developed, creating educational pages for common conditions treated (ACL recovery, back pain, sports injuries, etc.) optimized for both patient searches and physician referral. Local SEO improvements drove significant improvements in Google Maps visibility.

A landscaping company with 15 employees was seasonal in its lead flow — overwhelmed in spring, slow in fall and winter. They had no digital marketing strategy, relied on truck signage and door hangers, and had a basic website that generated almost no leads.

We implemented a Local SEO strategy, launched Google Ads campaigns targeting seasonal and year-round landscaping services, and developed an email marketing program to convert past customers into recurring maintenance clients.

A CPA firm with four partners was almost entirely dependent on referrals from existing clients and a small number of long-standing professional relationships. They had no SEO visibility, no content strategy, and were losing younger business owner prospects to online accounting services.

A content marketing and SEO strategy was developed targeting small business tax planning, bookkeeping, and financial advisory topics relevant to Oregon businesses. A Google Ads campaign was launched targeting high-intent searches around tax preparation and business accounting.

A licensed electrical contractor in the Portland metro area was struggling to compete with larger electrical companies that had dedicated marketing teams. They were getting minimal organic traffic, had poor Google Maps visibility, and their Google Ads account was burning budget on irrelevant searches.

A complete Google Ads account rebuild was performed, restructuring campaigns around specific service types (panel upgrades, EV charger installation, commercial electrical) with tight negative keyword lists. Local SEO was launched simultaneously to build long-term organic visibility.